Tag: business

Word Association

October 18th, 2012 — 6:20am

A method more likely to succeed is word association. You randomly choose a word. Then you sit down and try to think of as many words as possible that are associated with the word. They could be synonyms or antonyms. They could be similar things or related concepts. They could be adjectives or adverbs describing the word. Then afterwards, you sprinkle those words in a paragraph about something else, so reading the paragraph calls to mind the original word, which itself never appears in the final paragraph. You end up with a metaphor or subtle analogy. This is helpful in business or advertising. Here you can read about using this method to make websites. Continue reading »

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Forming Business Alliances

August 5th, 2011 — 9:09am

Businesses used to flourish based on their great products and market leverage. Not anymore. Alliances are now the most vital part of a business plan, before the product even hits the market.

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